Master Your Video SEO – with Rana Abu Quba Chamsi

Rana Abu Quba Chamsi shares the importance of mastering your video SEO.

Discussion points include:
What do you mean by video SEO – optimizing video to appear on the SERP?
What type of business is video most suitable for?
What’s the ideal length and format? How do you optimize? What’s your process?
What are some other video-based platforms that you optimize for and how is that optimization process different?
What kind of intent does video traffic have and does that differ to other traffic?
How does video fit into the overall content mix?
How is AI impacting video optimization?
What is the future of video optimization?

Read the full transcript of Rana’s interview at https://majestic.com/seo-in-2024/additional-insights/rana-abu-quba-chamsi

Watch the original SEO in 2024 series: https://www.youtube.com/playlist?list=PLOr75FiG9ta3VHazwE342NEVYRT7hGBAy

Watch more Additional Insights: https://www.youtube.com/playlist?list=PLOr75FiG9ta1QMcze3CsbqB78JwGThB3F

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Timestamps:
00:00 The importance of Video SEO
02:51 Optimizing videos for YouTube search
07:27 Focus on transactional keywords
10:27 AI’s impact on video production
14:35 Video SEO and technical details