Masterclass: Leveraging Technology and Data for Marketing Innovation and Growth [Video]

Join us for a deep dive with Mark Fidelman. As the Chief Revenue and Marketing Officer at Smartblocks, I spearhead the global marketing and sales initiatives for a pioneering firm that fractionalizes assets, offering unparalleled control and flexibility to shareholders. With a robust 14-year background in the blockchain and eCommerce landscapes, I possess an in-depth grasp of how to capitalize on the advantages of fractionalization, security shares, and the blockchain ecosystem for enterprises and institutions.

We’ll discuss best practices as it relates to:

Blockchain Technology for Marketing Asset Fractionalization: Asset fractionalization powered by blockchain technology offers unprecedented opportunities for democratizing access to high-value investments. This is crucial as 30% of businesses plan to incorporate blockchain, showing its growing influence on how companies manage assets and engage with investors. Marketing professionals can utilize this trend to open new investment avenues and enhance brand interactions with potential investors.

Data-Driven Marketing Strategy Development: Data-driven strategies are pivotal in today’s digital marketing landscape, with businesses that embrace data analytics being six times more likely to achieve year-over-year profitability. By mastering the use of analytics and KPI dashboards, marketers can optimize campaigns and elevate business performance effectively, making this knowledge essential for sustained competitive advantage.

Scaling E-commerce Brands Through Innovative Marketing: The e-commerce sector is rapidly expanding, with projections indicating that it will account for 22% of all global retail sales by 2023. For marketing professionals, understanding how to leverage AI-driven marketing tools and digital innovations is key to capturing this growth, enhancing user engagement, and improving conversion rates across digital platforms.

This Thought Leaders episode is brought to you by Strata . Strata is the Identity Orchestration leader, making consistent identity and policy management a reality.