Mastering Political Advertising: A Guide to Google and Meta Optimization [Video]

We’re breaking down the intricacies of optimizing your political ad campaigns on two of the biggest digital platforms – Google and Meta (formerly Facebook). We’ll guide you through the steps to ensure your political ads reach the right audience effectively.

Google: Navigating the Verification Process

Google is a powerful platform to showcase your political campaign, but before you can launch your ads, you must undergo a verification process. Here’s a step-by-step guide:

1. Create a Google Account: If you don’t already have one, create a Google Account for your political campaign.
2. Access Google Ad Manager: Navigate to Google Ad Manager and sign in with your Google Account.
3. Complete Verification: Google requires political advertisers to go through a verification process. Provide the necessary information, including your organization’s name, address, and employer identification number (EIN). Be prepared to submit additional documentation to verify your identity.
4. Wait for Approval:Once you’ve submitted the required information, Google will review your application. Approval times may vary, so starting this …