Maximizing Sales and Marketing Automation in Landscaping with Derick Kelso

In this week’s episode, Jack Jostes sits down with Derick Kelso from All Purpose Landscaping who shares his journey from mowing lawns to becoming operations controller for a successful landscape company in Colorado Springs, CO. Together, they dive into the nuts and bolts of running a successful landscaping business, discussing sales strategies, customer relationships, and the integration of technology for business growth.

Listen to the full episode to learn:

⚙️ Proven sales techniques and the value of automated services to not only streamline a landscaping company’s operations but also to significantly boost upselling opportunities.

🚀 The significance of a high-quality customer service experience and how leveraging something as simple as mowing can open doors to long-term and profitable client relationships.

⚡️ Insightful tips on employee training, the use of marketing tools, and maintaining engagement with customers to increase satisfaction and drive business expansion.

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🎥 TIMESTAMPS:

00:00 Derick’s Journey: From Entry Level Mower to Operations Controller
06:30 How Derick Used YouTube to Improve His Landscaping Skills
07:53 The Benefits of Winter Video Content Creation
16:28 The Impact of Automatic Billing
23:26 The Power of Multi-Media Marketing and Communication in Business
24:57 Building Incentives to Encourage Employees to Hit Goals
31:41 Connect with Derick at All Purpose Landscaping
32:18 Invitation to Visit the Ramblin Jackson HQ in Lyons CO & Shoot Marketing Videos

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Show Notes:

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Check out All Purpose Landscaping here: www.allpurposelandscapingllc.com

Video produced by Ramblin Jackson, The Snow & Landscape Marketing Agency

Ramblin Jackson
(303) 544-2125
https://ramblinjackson.com/