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Merkle and Celebrus launch CXM Signals, a world-first solution enabling brands to harvest first-party data and deliver exceptional experiences [Video]

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Marketing Platforms and CRM

LONDON, May 2, 2024 /PRNewswire/ — Merkle, dentsu’s leading customer experience management (CXM) company, and Celebrus, the disruptive data platform that aims to improve the relationships between brands and consumers via better data, have today announced CXM Signals. CXM Signals is an innovative new solution that will enable businesses to harvest first-party data for improved customer experiences to drive efficiencies.

Our partnership with Merkle has created the gold standard in customer experience with CXM Signals. CXM Signals helps you increase paid media conversions, capturing visitor identity and brand engagement. CXM Signals improves paid media targeting, reducing spend and increasing sales.

Available immediately to customers, the new solution enables real-time, comprehensive data access across devices, domains, and channels to provide identity resolutions. Merkle and Celebrus recognised industry pain-points when it came to digital data access which resulted in incomplete customer profiles. The solution brings together the best of Merkle and Celebrus’ technologies and services, providing …

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