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Microsoft is Passively Aggressively Asking You to Use Bing (Again) [Video]

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PPC Advertising

Microsoft, in being the best advertising billboard for competitor Apple, loves injecting pop-ups into Windows to advertise its latest endeavours, from free upgrades to Windows 11 to begging users to switch away from Google. Now, after a while historically, Microsoft takes the hint and axes the pop-up, but recently it’s actually brought its Bing-spruiking pop-up back. Huzzah.

The pop-up, shown below, appears when using Google Chrome, and encourages the user to try out Bing as their default search engine (it’s also not the first time a Bing pop-up has been injected into Windows). It’s part of the latest Windows update, and its copped a fair amount of media attention – mostly because it just looks like malware.

Never mind the fact that Bing is currently, and has always been, the only search engine option for Windows 10/11’s inbuilt search tool on the taskbar/in the start menu, but Microsoft wants you to use Bing as your main search engine. Please, please, please use Bing.

hi: fuck …

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