MSP Marketing: What It Really Is & What It’s Not

In this essential guide for MSP owners, discover the core principles of effective marketing and lead generation that can transform your business growth. From understanding the true purpose of marketing to mastering the art of cultivating dissatisfaction among prospects, this video provides actionable insights and real-world examples to help MSPs attract right-fit clients and accelerate their sales process. Learn about the importance of maintaining a well-organized and segmented list, the key features of a good CRM for marketing, and how to leverage different marketing campaigns for cross-selling and maximizing customer value. Whether you’re frustrated with your current marketing efforts or looking to refine your strategy, this video offers the tools and knowledge needed to achieve marketing success in the competitive MSP landscape.

0:00 – Introduction to Marketing Fundamentals
1:09 – Defining Marketing’s Role and Success Metrics
2:35 – The Importance of Outbound Prospecting
4:04 – Understanding Lead Generation Basics
5:22 – The Underpants Gnomes Analogy
6:43 – Effective Marketing Strategies for MSPs
9:22 – Navigating the Prospect’s Buying Journey
11:42 – Cultivating Dissatisfaction to Drive Sales
13:02 – Marketing’s Impact on Business Growth
14:30 – Real-world Example of Lead Generation Process
16:45 – Recognizing and Leveraging Moments of Dissatisfaction
19:08 – Importance of Attention to Detail
21:25 – The Turning Point: A Personal Story
22:47 – Bringing Latent Dissatisfaction to a Boil
23:58 – The Importance of a Well-Organized House List
25:17 – How to Reactivate Dormant Leads
27:56 – Building and Maintaining a Quality List
30:44 – The Essence of a Great Marketer
33:18 – Essential CRM Features for Effective Marketing
35:53 – Cleaning and Organizing Client Lists for Targeted Marketing
38:16 – Understanding Different Lead Sources and Their Value
39:36 – Cross-Selling Strategies to Maximize Customer Value
41:00 – Steps for Cleaning and Organizing Prospect Lists

TMT Social Links

LinkedIn – https://www.linkedin.com/company/technology-marketing-toolkit-inc-
Facebook – https://www.facebook.com/TechnologyMarketingToolkit/

THE 17TH ANNUAL IT SALES AND MARKETING BOOT CAMP – https://www.robinsbigseminar.com/

Join us and over 1,200 MSPs for the IT industry’s biggest event on MSP marketing, IT services sales, and successful growth strategies. Featuring keynotes from Robin Robins, Dr. Jordan Peterson, Mike Michalowicz, and Clate Mask

Free one-on-one consultation – https://www.itmarketingplan.com/it-marketing-plan-yt/?ID=4543&CLS=itmkplan-yt&CS=itmkplan-yt

In 60 minutes or less we’ll show you how to get in front of more high-quality prospects that WANT your services and are ready to buy.

About Technology Marketing Toolkit:

There is no doubt about it: Robin Robins, and the team at Technology Marketing Toolkit, have helped more MSPs and IT services businesses to double – even triple – sales, profits and MRR growth than any other marketing consultant in the IT services industry, period. As a trusted advisor to over 10,000+ IT services business owners for two decades, Robin knows a thing or two about what it takes to grow sales, recurring revenue streams and a profitable client base for an IT services business.

Website – https://www.technologymarketingtoolkit.com/

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