Navigating the Future of B2B Sales: Insights from LeadIQ [Video]

Dive in with Millie Brooks (Director of Demand Gen and Digital @ LeadIQ) as she chats with Ben Kwon (COO @ LeadIQ) and special guest speaker Ann Slough (Principle Analyst @ Forrester) as they guide us through the latest trends impacting B2B sales.

We’re reflecting on the hurdles and transformations from economic challenges to the widespread shift to remote work and looking ahead with insights from Forrester and our collective experience.

They explore key trends like evolving buyer behaviors, the influence of sales tech, and the critical role of diversity and personalization in sales strategies.

Plus, we’ll delve into the five Ps shaping the future of sales: Purpose, Precision, Personalization, Productivity, and Profitability.

This session is perfect for sales professionals seeking to adapt and excel in the dynamic B2B sales environment.

00:22 – Reflecting on Challenges
01:04 – The Future of B2B Sales: Trends and Strategies
02:21 – Decoding Buyer Behavior and Sales Dynamics
11:28 – The Changing Landscape of Buyer Profiles and Sales Methods
18:14 – Digital Transformation in Sales and Marketing Technologies
26:18 – Merging Paths of Sales and Marketing Technologies
26:33 – Embracing Platform Solutions in Technology
27:33 – Optimizing Your Technology Stack Strategically
28:01 – Aligning Technology with Business Objectives
28:40 – The New Era of Sales Prospecting
30:01 – Boosting Seller Efficiency and Productivity
31:03 – Addressing Seller Burnout and Enhancing Engagement
31:41 – Leveraging Sales Tools Effectively
34:36 – Adapting to Remote and Hybrid Work Models
44:02 – Future Sales Trends: The Five Ps

Learn how LeadIQ makes prospecting easier at https://leadiq.com