Navigating the Seas of Digital Marketing [2024]

Summary

Blake Wisz, the founder and CMO of Chasing Creative, discusses the agency’s services and how they help small to medium-sized businesses enhance their digital presence.

He emphasizes the importance of content development and the need for a custom strategy to target the ideal customer profile.

Wisz also highlights the impact of website design on brand awareness and customer engagement. He explains how websites can function as sales tools and recommends creating a cohesive tech stack strategy to optimize website performance.

Wisz discusses the benefits of de-anonymizing website traffic and utilizing tools for identifying and reaching out to website visitors. He concludes by emphasizing the three key areas of focus: website development, content, and communications, including PR.

Takeaways

-Content development is crucial for enhancing a business’s digital presence and engaging with the target audience.

-Website design plays a significant role in brand awareness and customer engagement.

-Websites can function as sales tools and generate qualified leads.

-Creating a cohesive tech stack strategy can optimize website performance and improve brand effectiveness.

-De-anonymizing website traffic and utilizing tools for identifying and reaching out to visitors can drive sales and qualified leads.

-Businesses should focus on website development, content creation, and communications, including PR, to grow and succeed.

Chapters
00:00 Introduction to Chasing Creative

01:32 The Importance of Content Development

04:15 Websites as Sales Tools

05:13 Creating a Cohesive Tech Stack Strategy

06:29 De-anonymizing Website Traffic w/ Warmly ai

07:27 Tools for Identifying Website Visitors

08:52 Utilizing Tools for Sales Outreach

09:15 Three Key Areas of Focus: Website Development, Content, and Communications

10:13 The Importance of Communications and PR

Learn more by visiting, www.chasingcreative.io

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