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(New) Google Analytics 4 Ecommerce Tracking for View Item Event For Shopify | GTM [Video]

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Marketing Analytics and Reporting

(New) Google Analytics 4 Ecommerce Tracking for View Item Event For Shopify | GTM

🚀 In this tutorial, you’ll master setting up GA4 View Item event tracking for your Shopify store using Google Tag Manager (GTM). Understanding and implementing this crucial step is essential for accurate e-commerce tracking and insightful analytics.

🚀 Gain a comprehensive understanding of the data layer structure. Learn to identify and utilize essential GA4 parameters like currency, value, and items for effective e-commerce tracking.

🚀 Discover how to create a custom trigger named “view_item” to accurately capture the view item event. Use this trigger to set up a corresponding tag within GTM for seamless integration with Google Analytics 4.

🚀 Don’t miss out on optimizing your e-commerce tracking! Subscribe now for more insightful tutorials!

Part 01: https://www.youtube.com/watch?v=vbNReGyv-eI

Part 02: https://www.youtube.com/watch?v=9nkrt7ZvKZ4

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