Seasonal Changes in ACoS? | Amazon PPC in a Minute [Video]

Seasonal exact match campaigns – some campaigns perform really well at certain times of year and not so well at others.

For example, ACoS may be low when the campaign is running very well, and high at other times of year, but you can keep your top of search modifier on an exact match so that when the busy time of year comes you still have it.

A slight spike in ACoS is fine sometimes during the year.