SEO’s Role in Building Brand Authority vs. PPC’s Direct Response Impact [Video]

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are some of the best advertising strategies brands use for advertising and online exposure. But which one should you go for?

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SEO is a strategy that hinges on utilising optimization of both on-page and off-page website features. Brands do this to rank high on a search engine’s organic results. 

On the other hand, Pay-Per-Click (PPC) involves paying for those coveted high-ranking search positions. It also includes a fee whenever someone clicks on the same ad or related web listing.

Both are good strategies to embrace when pushing brand exposure online. However, they are different, and so, too are their applications. SEO is famed for its ability to build organic brand authority, while PPC is known for its direct response impact. 

In this article, we’ll go over the main differences in the SEO vs PPC battle and highlight which one you should go …