When you’re trying to optimize or grow a membership site, you may feel like you’re just taking guesses. What’s really driving membership site conversions—your marketing, your free content or lead magnets, referrals, something else?
In marketing, sometimes you have to take a blind bet. But most of the time, there are tools to help you eliminate most of the guesswork.
In this video, Kim walks you through how to set up Google Analytics 4 Conversion Events.
=Jump To: =
00:24 Set up new event
03:04 Event configuration
06:41 Mark event as conversion
07:29 View conversion reports
08:19 Thanks for watching!
= Useful Links =
How to Set Up Google Analytics GA4 Conversion Events for Membership Sites:
Membership Site Analytics: How to Set Up GA4 and GTM with Custom Dimensions
GA4 Supported Currencies and Codes
Download Paid Memberships Pro for free or sign up for support at https://www.paidmembershipspro.com/pricing/