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Should You Add Video To Your Website for SEO?

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Digital Marketing for Professionals

Should You Add Video To Your Website for SEO?

Should you be adding video to your website content? The answer is yes! In this video, Danny Conlon, VP of Product and Marketing will tell you everything you need to know about adding video to your website.

(00:18) Will adding video to your website help your content rank better?
Google says no, video on your website is not a ranking factor. However, we’ve seen trends that show when creative assets are added to content, they rank better.

(01:28) What’s the best way to take advantage of videos on your website content?
Make sure your videos are marked up with video schema. Additionally, it is important to note Google is not going to index your video unless it is the main focus of your page.

(03:15) Videotelling is a powerful storyteller, which is why you want to include it on your website.
Get creative with product demos, podcasts, and more. Consumers now prefer watching a video that informs them instead of reading long articles.

(04:04) Make sure you’re creating videos the right way, by keeping them:
– high-quality
– intentional
– purpose driven
– theme oriented
– adding and optimizing on YouTube and your website

Tell us how you’re using video in your marketing mix by leaving a comment below.

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