Started from the Bottom, Now We’re Here (At the Top of the Funnel) with Destaney Wishon [Video]

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Tune into this week’s episode to hear from the one and only, Destaney Wishon. Destaney needs little to no introduction as she has been a leading mind in the Amazon space for many years.

Destaney is the CEO of btr media, formerly Better AMS, and is a regularly featured speaker at many Amazon events and conferences.

Destaney brings a vast amount of knowledge and experience to the podcast and throughout this episode, she shares insights around Upper-Funnel media strategies, and how brands can best utilize awareness tactics to influence customer buying decisions, at any stage.

Key Topics in this Episode:
1️⃣ What do we mean by “Upper Funnel?”
2️⃣ The role upper funnel tactics play in influencing purchase decisions
3️⃣ How advertisers at any stage can tap into awareness tactics

▶️ Connect with Destaney:

btr media: https://www.btrmedia.com/
LinkedIn: https://www.linkedin.com/in/destaney-wishon/

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

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Stay tuned for the next episode, next week, same place!

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