The How & What of Retention Marketing in UAE and KSA [Video]

In Part 3 of this podcast, Ankit and Ankur double-click on the right criteria for choosing a MarTech stack, mistakes one can avoid, and elevating business impact via digital transformation in the region.

00:00 – Introductions
36:47 – MarTech Investment: Stack Selection, Overpayment, and Underutilization
39:43 – 3 Avoidable Mistakes in Stack Building
42:12 – Exploring Client Pitches, Pricing, and ROI in CRM and Retention Marketing
46:12 – Deciphering ROI Expectations and Benchmarks in Client-Agency Dynamics
49:50 – Balancing Cost and ROI: Navigating Tool Selection in Marketing Budgets
52:56 – Elevating Business Impact: Transformative Tales from the Agency Trenches
55:32 – Strategic Talent Magnetism: Fueling Growth in CRM and Retention Marketing

#retentionsimplified #letsdemystifymartech

About Ankur Gattani:

Ankur has dabbled in multiple spaces, from mobile product management to venture development in a Rocket Internet-backed Diamond business, onwards to leading global CRM and then a beverage FMCG business. He’s now onto his next stint to demystify MarTech & help business leaders scale via retention-led growth.
Find him here: https://www.linkedin.com/in/gattani/

About Ankit Bansal:
Meet Ankit Bansal. He has navigated various facets of the marketing industry with over a decade of experience. Starting at Accenture managing Google’s DoubleClick Search product, he later ventured into performance marketing agencies in Dubai, handling prestigious accounts like Emirates Airlines. Transitioning to the client side, he gained insights at the luxury fashion marketplace The List and the fast-paced fashion marketplace Sixth Street. Now, as co-founder of SellThru, Ankit is back to the agency side and leads with a client-centric approach, leveraging his diverse background to drive impactful marketing strategies.

Find him here: https://www.linkedin.com/in/ankya7/?originalSubdomain=ae