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The Measure Pod: #100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37) [Video]

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Digital Marketing for Professionals

The Measure Pod: #100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37)

Show notes including transcript, audio and AI chatbot are available on our website at https://shorturl.at/desBG

Episode summary:
In this week’s episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive. We also discuss the composable CDP landscape as a whole and the challenges and use cases for data teams.

Chapters:
[00:00:00] Human37 and inspiration
[00:08:13] ROI positive CDP implementations
[00:11:28] Customer Data Platforms and ROI
[00:15:19] CRM vs CDP functionalities
[00:23:05] Composable CDPs landscape complexity
[00:26:42] CDP components and pricing
[00:31:06] The landscape of packaged CDPs
[00:33:32] Customer journey and data management
[00:37:04] Marketing team dynamics
[00:40:52] The ROI of the tech stack
[00:43:11] Data team challenges and use cases
[00:47:50] Rapid fire questions

About The Measure Pod:
The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

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