The REAL Truth About SEO (Google Core Update)

The Truth About SEO: Understanding the Google Core Update and Algorithm Changes

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As a creator and SEO expert with years of experience, I’ve witnessed firsthand the impact that Google’s core algorithm updates can have on websites.

In this blog post, I’ll share my insights on the recent Google Core Update, the harsh realities of SEO, and practical tips to help you handle these challenging times.

💥 The Brutal Truth: You Can Lose Everything Overnight
One of the most difficult aspects of relying solely on organic search traffic from Google is the lack of control. A single algorithm update can cause your website to disappear from the search engine results pages (SERPs) overnight. To mitigate this risk, you should diversify your traffic sources by supplementing your blog with a YouTube channel, short-form content, or other platforms like Pinterest, Facebook, and LinkedIn.

📅 The March 2024 Google Core Update and Spam Update
The ongoing Google Core Update and Spam Update have been chaotic, with many websites experiencing significant drops in rankings. Even established sites with quality content are not immune to the effects of these updates. However, if your content is helpful, relevant, and original, you shouldn’t worry too much, as your site may bounce back in the coming weeks.

🤖 The Role of AI Content in SEO
While AI-generated content is not the enemy, it’s vital to use it responsibly. Google is against AI-generated spam, so publishing a large volume of AI-generated articles without proper editing and fact-checking can lead to manual penalties and de-indexing. Use AI as an assistant for outlines, keyword research, and content optimization, but always add your experiences, opinions, and unique insights to create valuable content.

🍽️ The Importance of Google E-E-A-T (Expertise, Authoritativeness, Trustworthiness)
Although not a direct ranking factor, demonstrating strong E-E-A-T signals can help your website rank well and avoid penalties in the long run. To showcase your expertise, cite reputable sources, link to authoritative resources, and include author bylines and bios. Keep your content accurate, up-to-date, and free of errors. Focus on topical authority by writing comprehensive content on specific subtopics within your niche.

👥 Prioritizing User Experience for SEO Success
Google prioritizes websites that provide a positive user experience. Optimize your site for engagement by improving page load speed, leveraging browser caching, and using tools like Clarity or Plausible to track user engagement signals. Identify pages with high bounce rates or low dwell times and optimize them with engaging elements such as quizzes, forms, calculators, and key takeaways.

🎯 Adjusting to SEO Changes While Staying True to Core Principles
The future of SEO may seem unpredictable, but by adjusting to changes while adhering to core principles, you can weather any storm. Focus on creating helpful, relevant content that serves the user’s needs. Follow industry experts on social media to stay up-to-date with algorithm updates and best practices. Build an email list to connect directly with your audience and promote your content on other platforms.

Other Titles For The Algo:

“Google’s Core Update Apocalypse: How to Survive and Thrive in the New SEO Landscape”
“The Ugly Side of SEO: What Google Doesn’t Want You to Know About the Core Update”
“AI Content and the Google Core Update: Separating Fact from Fiction for SEO Success”
“Google E-E-A-T: The Secret Ingredient to Bulletproofing Your Website Against Algorithm Updates”
“User Experience Hacks: How to Skyrocket Your SEO Rankings in the Wake of Google’s Core Update”

#blogging #seo #google

CHAPTERS:
0:00 – Intro
1:13 – SEO Risks: Losing Everything Overnight
3:00 – Google Core & Spam Updates Explained
5:53 – AI Content & SEO Strategy
9:05 – Importance of E-E-A-T in SEO
11:29 – Understanding Google’s Core Algorithm Update
18:01 – Predicting the Future of SEO
20:20 – Final Thoughts on SEO Trends

Affiliate Disclaimer
This video and description contain affiliate links, meaning I’ll receive a small commission if you click on one of the product links. This helps support the channel and allows us to continue to make videos like this. Thank you for the support fam.

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