Using Salesforce to Unite Sales + Marketing [Video]

In this presentation by Salesforce Partner, SalesLabX, we talk about establishing seamless data sharing and communication between sales and marketing teams, aligning sales and marketing goals through shared performance metrics, and utilizing process automation to improve overall efficiency.

This is an actionable session with real use cases, along with live screen shares of how to implement the tips in Account Engagement (Pardot) + Salesforce.

Topics Covered:​
– How to establish data sharing and communication between sales and marketing teams
– How to align your teams through shared performance metrics

This session is for the whole team: both novice and experienced Account Engagement (Pardot) users.

#salesforce #pardot #marketing #marketingfunnel