Using the Library in Google Analytics (GA4) [Video]

Learn how to use the Library in Google Analytics 4 (GA4) to customize the standard reports and the reporting menu. Using the Library lets you tailor Google Analytics to the needs and requirements of your business, making it quicker and easier to get to the most actionable reports. Since the standard reports and menu can be customized in GA4 using this Library, this is why you might see different options when switching between properties. Let’s jump in and look at how to customize our reports and menu!

YOUR EXTRA RESOURCES:
○ GA4 tutorial – https://youtu.be/pRKpaZJJRxk
○ Google Analytics Glossary – https://www.lovesdata.com/blog/google-analytics-glossary
○ GA4 Course (paid) – https://www.lovesdata.com/courses/google-analytics-4

JUMP TO A TOPIC:
00:00 Introduction to the Library in GA4
01:13 Why reports and menu items can be different
03:30 Changing reports and menu items in GA4
07:58 Adding funnels to the standard reports
09:59 Next steps

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