In this quick overview I explain my preference between more traffic or a higher conversion rate when it comes to managing websites and applications. In my opinion, one of them is substantially better than the other and I’d make the same choice every time.
Just an FYI that I originally recorded this for a LinkedIn post…..
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Disclaimer: Mike McDowell is employed by UserTesting but these videos are a personal project and any views expressed are his own and not necessarily the views of UserTesting.