What Ad Strength really means and why it’s (not) important – Google Ads tutorial [Video]

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▲ Ad Strength causes a lot of debate – do you need to get an Excellent score?
▼ Ad Strength indicates the relevance and diversity of your ad, and the amount of possible combinations

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Check out some of my other Google Ads guide / tutorial videos:
Two important settings regarding where your search campaign can serve ▶ Search partners network: https://youtu.be/VNNa7gBbJhc and the Display network: https://youtu.be/v0baUx3j4sI
The way RSA assets work changed in early 2024 ▶ https://youtu.be/v7iqQCtASnM
Don’t make this simple but expensive mistake in your location targeting ▶ https://youtu.be/ae0i7Jsosp0
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Contents:
00:00 – Intro
00:48 – What does Ad Strength mean?
02:21 – Ad Strength categories
03:37 – Ad Strength haters

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Taking my years of experience as a Google Ads specialised PPC manager and consultant to create in-depth tutorials for you!

Google Ads was previously known as Google Adwords. It’s the leading product in Search Engine Marketing, or Search Engine Advertising.

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