What is a Buyer Persona [Video]

Buyer persona? What is a buyer persona?

A buyer persona is, according to HubSpot, a semi-fictional representation of your ideal customer. It’s based on market research, actual data about your existing customers, and a few (educated) assumptions. It helps you to understand and relate to an audience that you want to market your products and services.

Pardon references to The B2B Marketing Lab, this video was created before we merged with MPULL to form Huble Digital. 

Buyer personas are one of the most (if not the most) important parts of any marketing strategy.

By forensically analysing trends, behaviours, similarities and patterns amongst your target audience, you can then create a marketing and sales strategy built around their objectives, day-to-day challenges and ‘pain points. By creating prospect-orientated marketing campaigns and content, you show your target audience you understand their business pains and problems intimately, encouraging them to engage further with your business. Why are they important?

Buyer personas …