What Is Branding ? | Branding In Marketing | Branding Basics | Simplilearn

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In this video we are going to understand what is branding.
Branding is the process of crafting a distinctive identity and impression for a product, service, or company within the consciousness of consumers. It involves various elements such as the brand’s name, logo, design aesthetics, messaging, and overall public perception. Effective branding serves to differentiate a product or company from its competitors and influences consumer behaviors, loyalty, and purchasing decisions.

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✅ Branding Strategies For 2024
– Write Compelling Brand Story: Craft a narrative that resonates with your target audience, highlighting your brand’s origins, mission, and values.
– Find Your Brand Voice: Develop a consistent tone and manner of communication that reflects your brand’s personality and resonates with your audience.
– Create Your Brand Identity Design: Design a visual identity that conveys your brand’s values, personality, and unique selling points.
– Stick to Your Brand Values: Consistently demonstrate your commitment to your brand’s core values through actions, messaging, and decision-making.
– Define Your Brand Vibe: Create a cohesive brand experience that evokes emotions, aligning with your target audience’s preferences and aspirations.

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✅ About Post Graduate Program in Digital Marketing Program:
This digital marketing course is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience, as well as experienced marketers keen on learning the latest Digital Marketing skills. The Harvard Business case studies and projects on Google and Facebook add real-world experience.

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Note: 1 year of experience is preferred

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