What is Conversion Rate Optimisation (CRO) | What is CRO? CRO Basics and Tips for Success. [Video]

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Conversion rate optimisation (CRO) can turn more of your site visitors into paying customers! This video explains in simple terms the meaning of the term CRO and answers the question simply- “What is conversion rate optimisation?”

Whether your business is B2B or B2C, you will reach more of your business goals by optimising your existing pages. CRO is different to SEO in the sense that it doesn’t just focus on generating new site visitors – its purpose is to enhance your website so that more of your audience decide to take action.

Businesses define conversions in different ways. An ecommerce business may use purchases as a conversion metric, while a service-based business may use form fills and phone calls. A conversion is a desired action taken from your website, so how you define this, depends on your goals.

A/B testing is an important part of CRO. This tactic compares your original website page to a slightly altered page. The version that performs best is the one you’ll want to keep!
Not every test is a winner, so don’t be discouraged if your new version underperforms. Just keep testing and keep optimising!

Have any CRO questions? Let us know what they are in the comments below!

Or if you’d like us to help you with your business feel free to get in touch for a FREE CRO Audit!

Visit Our Website: webdesignchoice.co.uk

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