What is Ecommerce Marketing Automation? [Video]

eCommerce marketing automation is using special software and tools to set activities related to online business promotion on autopilot. It helps companies communicate personalized and relevant messages to prospects and customers at any stage of their buyer journey, improving customer experience and boosting sales and overall marketing performance.

In this article, we’ll unveil the importance and benefits of using automation for eCommerce marketing. We’ll also discover 13 excellent eCommerce marketing automation strategies and examples.

Automation allows eCommerce businesses to reap numerous benefits, including more sales, optimized marketing activities, and enhanced customer experience. Here are more reasons to incorporate automation into your marketing strategy.

• Improved customer engagement.With automation, business owners can ensure constant contact with prospects and customers across multiple channels like email, messengers, and social media. Companies sending promotional, follow-up messages, or abandoned cart emails keep subscribers engaged and remind them about businesses’ products and services. By sending scheduled emails, business owners stay on top of subscribers’ …