What Is Google Analytics? How to Gain a Better View of your Users [Video]

When it comes to running a website, data is power. The more you know about who accesses your site and how they behave, the more you can make decisions which will benefit your business. This is where Google Analytics comes in.

Want to understand where your visitors are coming from? How do they interact with your site? How much profit are your campaigns bringing in?

Today, we’ll look at how to gain these insights using Google Analytics.

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Google Analytics is a free suite of tools to help you analyse how users use your site. Specifically, it offers you three main streams of data:

• Acquisition data – Information about how and when users enter your site,
• Audience data – Information about who accesses your site,
• Behaviour data – Information about how users spend their time on your site.

Each of these can be broken down into individual pages, various groups of users or time …