Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. LinkedIn’s algorithm favors thought leadership, teaching, and coaching efforts. Given that only 3% of users regularly post content, the platform presents a great opportunity for marketers to gain significant exposure and connect with a broad audience. Today, Luis discusses why LinkedIn is the marketer’s social platform. Show Notes (https://martechpod.com/episode/why-linkedin-is-the-marketers-social-platform-luis-baez-madecraft)
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• Luis Baez: Website (https://www.luisbaez.com/speak) // LinkedIn (https://www.linkedin.com/in/baezluis/)
• The MarTech Podcast: Email (https://martechpod.com/marketing-questions/) // LinkedIn (https://www.linkedin.com/company/i-hear-everything) // Twitter (https://twitter.com/martechpod)
• Benjamin Shapiro: Website (https://iheareverything.com/) // LinkedIn (https://www.linkedin.com/in/benjshap/) // Twitter (https://twitter.com/benjshap)