Xandr Media President Rick Welday Given New Role Bridging AT&T Business and WarnerMedia Divisions [Video]

Xandr Media president Rick Welday has been named evp, AT&T Business and WarnerMedia go-to-market, and has been tasked with serving as a bridge between the two teams. Xandr is AT&T’s advertising and analytics unit.

Welday’s new role was announced today by WarnerMedia chief revenue officer Gerhard Zeiler and AT&T Business CEO Anne Chow, to whom he will jointly report.

“Rick will be responsible for working with teams across WarnerMedia and AT&T Business to help identify new joint solutions and products that drive incremental revenue in the business market,” Zeiler and Chow said in a staff memo. “He will help deepen B2B relationships for AT&T by maximizing the unique assets of WarnerMedia such as advertising solutions, content and creative capabilities, with best in class AT&T business assets such as mobility, 5G, Internet of Things and data security.”

In this role, Welday …