Your Guide to Web Analytics! [Video]

Understanding Matomo stands out in the landscape of analytics tools as a stalwart for privacy. Aligning profoundly with the core values of data ownership and user consent, it empowers organisations to gather insights without compromising their audience’s privacy. With its robust capabilities, Matomo is an immensely powerful tool for those who seek to understand website performance, visitor behaviours, and conversion metrics, all the while maintaining a stringent stance on privacy and data protection.

Diving into the world of Matomo, users can expect a comprehensive analytics platform that can be self-hosted, which is a stark contrast to many of its counterparts. The self-hosting option ensures that data stays securely within the control of the organisation. Moreover, Matomo offers a user-friendly interface, coupled with a suite of features that rival other major analytics platforms, positioning it as an alternative that doesn’t cut corners on ethical standards.

In this section, we’ll explore Matomo, …