Your Nonprofit’s Growth Engine: Google Analytics 4 [Video]

In this episode of Fundraising Today, we’re joined by Allegiance Group + Pursuant’s resident data analytics expert, Emil Isaakov, to discuss the transition to Google Analytics 4 (GA4) for nonprofits.

You’ll learn:
– Master the Move to Google Analytics 4 (GA4): Discover how GA4 empowers nonprofits with its event-based tracking, customizable reports (think goodbye boilerplate!), and built-in tracking for downloads and forms.
– Plus, learn how to leverage GA4’s powerful AI features, like anomaly detection and predictive metrics, all available for FREE.
-Optimize Your Marketing Funnels: We’ll show you how setting up GA4 the right way strengthens your online presence and streamlines your fundraising efforts.
– Seamless Transition to GA4: Emil will walk you through practical steps for a smooth move to GA4, and offer guidance on when to seek professional support.