A āconversion value ruleā is something you use to tell Google about the value of a customer or lead that comes to your site, that isnāt fully visible or apparent through normal tracking on your site. š¼š
An example would be a customer you get who is likely to have a lot of repeat purchases at your company, but hasnāt made those purchases with your company yet. In this case, you want Google to tell Google about those future events in advance, so Google steers your Ads in the direction of getting more of those exact types of leads/customers right away. šš”
See several examples of how to make money using āconversion value rulesā in this video. šš°
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