6. An Introduction to Google Analytics [Video]

Google Analytics is a powerful tool that can help your pub business understand its website’s performance and improve its online marketing efforts.

Google Analytics can tell you all about how many customers are coming to your website, what pages on your website they are looking at, and how long they are spending browsing.

It’s useful to understand this data so that you can improve your website, making it more user friendly and including important information on booking and attending events.

To get started, you’ll need to sign up for a new Google Analytics account if you haven’t already. Don’t worry, it’s free and easy to set up – https://analytics.google.com/analytics/web/

Once you’ve set up your account, you’ll need to add a tracking code to your website. This is a small snippet of HTML code that allows Google Analytics to track your visitors. We’ll show you how to do this in the admin dashboard. If you’re not comfortable with this step, don’t worry – your web developer can help you with this.

After you’ve set up your tracking code, you can use the Google Analytics dashboard to monitor your web activity. You can see how many people are visiting your site, where they’re coming from, and how much time they’re spending on your site. You can also see more detailed information about your users, including their location and gender.

Using Google Analytics can be overwhelming at first, but it’s a valuable tool for understanding your website’s performance and making data-driven decisions to improve your online marketing.

Follow the steps we’ve outlined in this video to get started with Google Analytics and start making improvements to your pub’s online presence today!