Increasing data privacy rules can make it challenging to track the accurate conversion measurements for your ad campaigns.
Enhanced Conversions is Google’s proven way to send user-provided first-party data to Google Ads while complying with privacy regulations such as GDPR, CCPA, HIPPA, DMA, and so on.
Discover how you can implement Enhanced Conversions for web to improve the performance of your ad campaigns in this video.
To know more about Enhanced Conversions for web, you can also check out this blog: https://www.customerlabs.com/blog/boost-your-google-ad-campaigns-through-enhanced-conversion-for-web/?utm_source=youtube&utm_medium=social&utm_campaign=ytgou
Key moments:
00:54 – What is Enhanced Conversions?
01:32 – Types of Enhanced Conversions
01:47 – How Enhanced Conversions for web works?
03:05 – Ways to implement Enhanced Conversions for web
03:30 – Implementing Enhanced Conversions the easiest way
05:10 – The need for Enhanced Conversions for web
06:11 – Maximizing ad campaign performance
07:36 – Why CustomerLabs CDP?
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CustomerLabs’ no-code CDP empowers brands to excel in first-party data strategies. Our platform simplifies the data collection, unification, and activation of customer data across ad platforms. We enable companies to future-proof their marketing strategy.
With CustomerLabs, businesses can achieve hyper-personalization, optimizing performance as third-party signal data becomes less reliable. This grants brands the flexibility to utilize customer data on their own terms, all within a privacy-focused landscape.
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