Sponsors:
This week’s podcast is sponsored by Wix Studio – the web platform built for agencies and enterprises. https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour%5E2&experiment_id=%5Eefficiency%5E%5Ehp
This week’s episode is also sponsored by CoreUpdates – the best way to stay up-to-date with the latest SEO news. https://alsoasked.com/?utm_campaign=podcast
Show notes:
Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024.
Everything from Microsoft’s answer to Google Discover, Brave Search’s new AI-powered search experience and Google’s answer to the recent site reputation abuse (AKA parasite SEO).
ResourceS:
– Microsoft Start’s AI policy https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/
– Brave Search’s Answer With AI: https://brave.com/blog/answer-with-ai/
– Google documentation on site reputation abuse: https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Site%20reputation%20abuse%20is%20when,first%2Dparty%20site’s%20ranking%20signals
– Google will use both manual actions and algorithmic updates to tackle site reputation abuse: https://www.seroundtable.com/google-site-reputation-abuse-spam-37231.html
– Forbes blocks its coupon directory: https://www.seroundtable.com/forbes-coupon-directory-google-block-37269.html
Time stamps:
00:00:00 – Intro
00:00:57 – Sponsor: Wix Studio https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour%5E2&experiment_id=%5Eefficiency%5E%5Ehp
00:02:38 – Sponsor: AlsoAsked https://alsoasked.com/?utm_campaign=podcast
00:04:24 – Microsoft Start releases its AI policy
00:16:39 – Brave Search launches Answer With AI
00:33:34 – Site reputation abuse
00:44:21 – Outro