Complete Beginner LinkedIn Ads Tutorial (2024). Step-By-Step Guide (Incl. Conversion Tracking) [Video]

New to LinkedIn advertising? This step-by-step tutorial will guide you through creating and optimising LinkedIn ads for your business in 2024.

We also go through all the new features that have been released, as well as a few advanced strategies.

Contents:

00:00 – Intro
00:45 – Setting Up Your Account
01:17 – Create Campaign Group
02:17 – Create Campaign
03:17 – Objectives
06:51 – Creating An Audiences
11:27 – Bidding Strategies
12:59 – Conversion Tracking Set-Up
16:08 – Thought Leadership Ad Creation
20:27 – Creating Remarketing Audience
22:23 – Rotating Ads