Decoding Amazon Marketing Cloud: Understanding Customer Journey, Behavior, Optimize Ads & Strategies [Video]

In this episode of the Rich Sellers Podcast, Join us today with our exceptional guest & an Amazon Marketing Cloud Expert Brent Zahradnik from AMZ PathFinder explore the world of Amazon Marketing Cloud (AMC), discussing its evolution and how it benefits sellers. Then we delve into the details of customer behavior tracking and ad performance optimization, highlighting the importance of understanding customer journeys. Whether you’re a small seller or a large brand, this episode offers practical insights into leveraging AMC for advertising success on Amazon.

Find Brent here: https://www.linkedin.com/in/brentzahradnik/

👉 Book your Free Audit here: https://regromedia.com

0:00 🚀 Overview of AMC as a data hub for Amazon advertising.
3:47 🔍 Understanding customer journey attribution on AMC.
6:46 💰 Access to AMC requires spending on Amazon DSP.
10:52 📊 Determining optimal monthly DSP ad spend for AMC focus.
13:29 🎯 Utilizing DSP and sponsored displays in Brandmetrics.
16:53 💡 Importance of understanding Amazon fees for clients.
20:17 🌐 Amazon’s strategic inventory shifts based on zip code demand.
23:19 🎯 Discussion on Amazon’s limited demographic targeting data for ads.
26:31 ❓ Use Amazon Marketing Cloud for specific business questions by formulating queries correctly.
————————————————————————————————————————————
Amazon Marketing Cloud, AMZ Pathfinder, Amazon Advertising, Seller Strategies, Advertising Optimization, Customer Behavior Insights, Amazon DSP, Sponsored Products, Ad Campaigns, Advertising Analytics, Marketing Technology, E-commerce Advertising, Amazon Marketing Cloud, AMZ Pathfinder, Amazon Advertising, Seller Strategies, Advertising Optimization, Customer Behavior Insights, Amazon DSP, Sponsored Products, Ad Campaigns, Advertising Analytics, Marketing Technology, E-commerce Advertising, Data Analysis, Digital Marketing, Online Advertising, Amazon Sellers, Brand Marketing, Campaign Performance, Targeted Advertising