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Eye on AI – turning generative AI talk to action, to unlock business growth [Video]

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PPC Advertising

Digital advertising leaders from Skyscanner, Dentsu Creative and Microsoft Advertising demystify generative AI in a new three-part video series to explore how brands can unleash productivity, creativity and growth.

It’s an exciting time to be a marketer. The paths to progress and growth are changing faster than ever, and emerging technologies are unlocking new ways for people and businesses to interact with the world around them, at lightning speed. This exponential pace of work, the crush of data, information, and always-on communication is outpacing our ability to keep up.

Efficiency and efficacy are top of mind right now, and, with the democratization of generative AI tools, people both in and outside the workplace are being empowered to level up skills and capabilities in a way that hasn’t been seen before – at least not at this scale.

Rewind to 2023. It was considered by many the ‘break out’ year for …

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