Female creators and UGC content dominate the influencer marketing industry, report finds [Video]

Despite calls for de-influencing and digital detoxes, the social media hamster wheel shows no signs of slowing. For creators who make their money online, that’s a good thing, and insights from influencer marketing marketplace Collabstr shed light on how the creator economy could continue to provide job security for creatives in the years to come.

In its annual influencer marketing report, Collabstr analyzed data from 35,000 brands and 80,000 influencers, most of which are based in the United States. See the most interesting tidbits below.

The influencer marketing market size may reach $19.8 billion in 2024

The influencer marketing market size is expected to reach $19.8 billion in 2024, which is 13 percent larger than its $17.4 billion in 2023. That growth aligns with predictions that the market will grow 133 percent between the years 2020 and 2025, with the global creator economy estimated to balloon from $127.65 billion in 2023 to $528.39 …