Google Ads Conversion Tracking with dynamic values in GTM 2024 (Part 2) [Video]

Google Ads Conversion Tracking with dynamic values in GTM 2023 (Part 2)

In our previous video, we learnt how to use GTM to track Google Ads conversions so that we can truly understand which campaigns are working better. Now it is the time to assign a value to those conversions so that you can start tracking the revenue you are generating.

Tracking conversion values will help you accurately quantify the monetary impact each conversion has on your business. This is especially important for eCommerce stores that offer multiple products. By assigning dynamic values to your conversions, you’ll be able to see the total value driven by your advertising across different conversions rather than simply the number of recorded conversions.

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