Google Analytics 4 Configuration Tutorial (15 steps) [Video]

Follow this updated Google Analytics tutorial to fully set up and configure your GA4 property.

This includes everything from adjusting session timeout settings to filtering internal traffic to cross domain tracking to your data retention settings and more.

**Timestamps**

00:00 15 Step Setup Tutorial
00:10 Create new GA4 property
02:55 Install GA4 on your site
04:43 Adjust session timeout and engaged session timer
07:48 Filter developer and internal traffic
09:20 List unwanted referrals
11:05 Cross domain tracking
11:57 Review enhanced measurement events
13:37 Register custom dimensions for event parameters
16:45 Change data retention settings
17:24 Review attribution settings
21:27 Redact data
22:54 Product links
23:31 Google Signals
24:05 Reporting Identity*
25:35 Consent Mode

Some related resources…

— Enhanced measurement —
2 ways to set up custom scroll depth tracking
Option 1: https://www.semrush.com/blog/google-analytics-scroll-depth/
Option 2: https://youtu.be/m1jVbh79ZnM

— Custom dimensions and event parameters —
The event parameters for all enhanced measurement events: https://support.google.com/analytics/answer/9216061?hl=en

— Product Links —
BigQuery https://youtu.be/TwkOkeQyaYg
Google Ads https://youtu.be/dY-EPfc16dI
Search Console https://youtu.be/FgyM94BTFck

— Reporting identity —
Note: there is also a third option called “Device based”, which will use only the device ID: https://support.google.com/analytics/answer/10976610?hl=en

— Consent Mode —
Consent mode tutorial https://youtu.be/vhansLv2iC8

Have questions or feedback? Feel free to leave a comment!

More resources and links below.

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🔗 Links to 📹 VIDEO TUTORIALS:

========DIGITAL FUNDAMENTALS==========

📺 How to Set Up GA4 in with GTM (2024 update): https://youtu.be/fzOrSXyk6Yg

📺 GA4 Full Beginner’s Tutorial: https://youtu.be/oPngBJsxUmI

📺 GA4 Events Guide (2024): https://youtu.be/hHYX9HMtfRU

📺 Google Tag Manager Beginner’s Tutorial with Install Guide: https://youtu.be/pMdjLBisDHI

📺 6 Simple Tips for Custom Reports: https://youtu.be/X6tvL7WVoyM

📺 Looker Studio Events Dashboard Tutorial: https://youtu.be/9G6MJ0t8cRI

📺 How to Install Microsoft Clarity with GTM: https://youtu.be/m7AloGoB2Hg

========CUSTOM EVENTS==========

📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: https://youtu.be/JOFtjLpwBLE 🔘

📺 How to TRACK POP UPS: https://youtu.be/b25yml5R6BQ 🆙

📺 Use Element Visibility to Track EMAIL SIGNUPS: https://youtu.be/yv6qUpBIXcw

📺 Track EMAIL LINK CLICKS: https://youtu.be/XIif73lkVKg

📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: https://youtu.be/zT1NZbf0anw ⏲

📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: https://youtu.be/sF_KPPhzF-Y🖯

📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: https://youtu.be/m1jVbh79ZnM 🖯

📺 How to use TRIGGER GROUPS: https://youtu.be/qH8_Ui06sCo

📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio: https://youtu.be/yrKLXHy4hHk 📊📊📊

📺 Custom Events without GTM: https://youtu.be/SvFmE9y_xWM

========ARTICLES==========

🔗 Links to 📖📖📖 BLOGS: Some of the best articles on the Root and Branch site

✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: https://www.rootandbranchgroup.com/ga4-reports/

✭ Google Analytics 4 vs. Universal Analytics: https://www.rootandbranchgroup.com/google-analytics-4-vs-universal-analytics/

✭ A Practical Guide to Event Parameters: https://www.rootandbranchgroup.com/ga4-event-parameters/

✭ Link GA4 and Google Search Console: https://www.rootandbranchgroup.com/google-analytics-search-console-link/

✭ Session Source Medium in GA4: https://www.rootandbranchgroup.com/google-analytics-source-medium/

✭ Microsoft Clarity Full Tutorial: https://www.rootandbranchgroup.com/microsoft-clarity-tutorial/

✭And Some SEO! How to Edit robots.txt on WordPress!
https://www.rootandbranchgroup.com/edit-robots-txt-wordpress/

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Or

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Data driven weirdo: https://medium.com/@zduncan/data-driven-weirdo-3f02354ae628

Thanks for coming by!

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Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 – 30

Meeting the Real Jesus – Tim Keller: https://www.youtube.com/watch?v=alfiS6-xHPI