How does Google Ads work? | [Video]

Google Ads is an online advertising platform developed by Google, allowing businesses to display ads on Google’s search engine and other Google properties. The platform operates on a pay-per-click (PPC) model, where advertisers bid on keywords to have their clickable ads appear in Google’s search results. Here’s a general overview of how Google Ads works:

Keyword Research:

Advertisers select relevant keywords related to their products or services. These are the terms users might enter into Google when searching for information.

Campaign Creation:

Advertisers create advertising campaigns within the Google Ads platform. Each campaign can have multiple ad groups, and each ad group contains a set of keywords and corresponding ads.

Ad Auction:

When a user performs a search on Google, an ad auction takes place to determine which ads will be displayed. The auction considers various factors, including bid amount, ad relevance, and expected click-through rate (CTR).

Bid Strategy:

Advertisers set bids for their chosen keywords, indicating the maximum amount they are willing to pay for a click on their ad. The bid, combined with the ad’s quality score, determines its ad rank in the auction.
Quality Score:

Google calculates a Quality Score for each keyword in an advertiser’s account. This score considers the relevance of the keyword, the quality of the ad, and the landing page experience. A higher Quality Score can lead to better ad positions and lower costs.

Ad Formats:

Google Ads supports various ad formats, including text ads, display ads, video ads, and more. Advertisers create compelling and relevant ad copies to attract users and encourage clicks.

Targeting and Settings:

Advertisers can set targeting options such as location, language, device type, and demographic information. They can also schedule when their ads should appear.
Budgeting:

Advertisers set a daily or monthly budget to control their advertising expenses. Google Ads operates on a bidding system, and advertisers are charged when someone clicks on their ad (PPC).

Ad Placement:

If an advertiser wins the auction, their ad is displayed on the search results page or other Google properties, depending on the chosen ad format and targeting settings.

Tracking and Analytics:

Google Ads provides analytics tools to track the performance of campaigns. Advertisers can measure key metrics such as clicks, impressions, click-through rate (CTR), conversion rate, and return on investment (ROI).
By effectively managing campaigns, adjusting bids, and refining ad creatives based on performance data, advertisers can optimize their Google Ads campaigns to reach their target audience and achieve their advertising goals.

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