How To Optimise Google Ads | 3 Optimisation Tips [Video]

Here are 3 Google Ad optimisation tips to supercharge your Google Ad campaign.

1️⃣ Dive into your search terms: Identify keywords not converting to leads. Add them to your negative keyword list to refine targeting.

2️⃣ Location precision: Ensure your ads reach the right audience. Select “People in or regularly in your location” to avoid wasted spend outside your target area.

3️⃣ Device optimisation: Maximise leads from your top-performing devices. Increase mobile bidding if it’s generating more leads. Conversely, reduce bidding on devices like tablets if they’re not converting.

Small tweaks, big impact! 💡

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