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How To Track Calendly Booking or Schedule Booking with GTM For GA4 [Video]

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Marketing Analytics and Reporting

How To Track Calendly Booking or Schedule Booking with GTM For GA4

📅 Learn How to Track Calendly Form Submissions in GA4 Using GTM! 📊

In this tutorial, discover how to monitor Calendly form submissions with Google Tag Manager (GTM) and Google Analytics 4 (GA4). By activating the “event_schedule” and “date_and_time_selected” events with a listener code, and then creating a custom tag for GA4 tracking, you’ll capture valuable data for analyzing user engagements and conversions through Calendly.

📅Overview of Calendly and its significance in scheduling appointments and events.
📅 Importance of tracking Calendly form submissions for understanding user interactions and optimizing scheduling processes.
📅 Implementing a listener code in GTM to activate the “event_schedule” and “date_and_time_selected” events upon user actions in Calendly.
📅 Ensuring that relevant data is pushed to the data layer for both events.
📅 Setting up a custom tag in GTM to track Calendly form submissions in GA4.
📅 Configuring the tag to fire when either the “event_schedule” or “date_and_time_selected” event is detected.
📅 Specifying event parameters to capture important data such as event type, selected date, and time.
📅 Utilizing custom event parameters to provide additional context for analyzing user interactions.
📅 Conduct thorough testing of the Calendly form tracking implementation to ensure accurate data collection.
📅 Using GTM preview mode and GA4 real-time reports to validate form submission tracking.

Custom HTML Tag – For Calendly Form Submission
https://docs.google.com/document/d/1JykwG9sv_1YofhFD9YyfdjhNpjux3-Sj664ZU20D9EQ/edit?usp=sharing

How To Setup GA4 with your website
https://www.youtube.com/watch?v=9nkrt7ZvKZ4

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