Do you use Facebook ads to drive traffic to your website? Then you’d probably know you can’t always rely on Facebook Insights to provide you with accurate data.

This is where you need Google Analytics, which provides a more accurate picture of traffic stats from Facebook ads. However, there are a few steps involved before Google Analytics can arm you with this data.

In this article, I’ll reveal how you can start tracking Facebook ads more effectively in Google Analytics.

Note: If you prefer to watch the video guide, you can watch the video below. Scroll down if you prefer to read the article.

Let’s get this out of the way first.

You may be thinking why it’s necessary for us to track Facebook ads in Google Analytics when we have Facebook Insights.

While it’s true Facebook Insights contains a pool of useful data, there’s a certain amount of discrepancy between the traffic data you get in …