How to Track Form Submissions Using Google Tag Manager | GA4 Events Tracking [Video]

In this tutorial, I’ll walk you through the process of tracking specific form submissions on your website using GTM and GA4.

Many websites have multiple forms, but not all are equally important. With GTM and GA4, you can track specific forms separately, ensuring you capture crucial data accurately. In this video, I demonstrate step-by-step how to set up tracking for specific forms, using my test website as an example. Using the test website, I’ll show you how to track and “get a quote” form which was built using the Contact Form 7 WordPress plugin. Using GTM event tracking tags, we’ll connect the data to GA4 event reports for detailed analysis. Follow this tutorial and learn how to optimize your website tracking for better insights and decision-making.

If you haven’t set up Google Tag Manager yet, check out my tutorial linked below.

🔴 How To Install GA4: https://youtu.be/ne7CD8OeC1g
🔴 How to Add GTM: https://youtu.be/9PqUvxKIaFY

Who am I?
Hello! My name is Hashan. I am a passionate and results-driven Digital Marketing and SEO expert with over 5 years of experience in the industry. On this channel, I would like to share my knowledge about Digital Marketing, SEO, Tech reviews, and personal development. I hope you enjoy this channel, where I share everything I know to help you learn about Digital Marketing and build a better digital presence for your businesses or your brand.

Stay in touch! Find me online 👋

🌐 Web: https://hashandezoysa.com/
🌐 LinkedIn: https://www.linkedin.com/in/hashan-de-zoysa/

Thanks for watching. If you have any questions, please leave them in the comments section below.

2:24 Turn Off GA4 “Form Interaction”
2:50 Turn On GTM “Form” Variables
3:24 Create a Form Tracking Tag in GTM
4:42 Create a Form Tracking Trigger in GTM
5:32 Identify the unique Form ID/URL
7:20 Edit the Form Tracking Trigger
9:17 Publish the Event Tag and make it Live

#googleanalytics #googletagmanager #ga4event