Microsofts Vision for Revolutionizing Retail Media Beet.TV [Video]

MIAMI — The digital advertising landscape is witnessing a seismic shift with retail media rapidly emerging as its most dynamic frontier.

“Retail media is the third wave of digital advertising,” asserts Lynne Kjolso, VP, Global Partner & Retail Media at Microsoft.

In this video interview with Beet.TV, She paints a picture of an industry on the cusp of transformation, driven by technological innovation and a strategic focus on omnichannel solutions.

Microsoft is the latest making a foray into retail media. “We offer a very robust onsite private marketplace solution for retailers,” Kjolso says, highlighting the acquisition of Promote IQ in 2019 as a pivotal moment for the company.

The integration of Promote IQ with Xandr advertising technology marks Microsoft’s offering of an end-to-end omnichannel solution that powers not just onsite but also offsite media buying for retailers.

“We have a Microsoft advertising network for retail where we aggregate retailer supply …