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Most business leaders have wait and see approach to artificial intelligence [Video]

Marketing Analytics and Reporting

Sales and marketing, content generation, customer analytics, and process automation are cited as the main uses of artificial intelligence in a survey of senior business executives conducted by HLB Ireland.

The HLB Global Survey of Business Leaders 2024 collected 979 survey responses across 52 countries and a broad range of industry backgrounds.

The Ireland report highlights the responses of an unspecified number of Irish business executives who participated in the survey.

Only 22% of Irish survey respondents already use AI or are eager to implement it to gain a competitive edge.

The main AI activities of these Innovators are technology assessment (19%), data cleansing and quality review (18%), technology partnership and vendor evaluation (13%) and adoption of AI tools (11%).

HLB’s research shows that data security and privacy and data quality and quantity are the top two barriers to adopting and integrating AI technologies for Innovators.

Most (55%) of the Irish survey respondents …

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