Replacing third-party AdTech & MarTech platforms with custom-built solutions [Video]

When it comes to powering an advertising business, many companies opt for ready-to-use advertising technology (AdTech) platforms.

However, as their advertising business grows, they find that more and more of their ad spend or ad revenue is being eroded in fees and commissions.

At this point, they start to explore alternatives, such as building their AdTech platforms.

In this video interview, we discuss the various options companies have when it comes to replacing existing third-party tools with custom-built solutions.

Speakers:

Michael Sweeney, Director of Marketing of AdTech & MarTech at Qinshift
https://www.linkedin.com/in/michael-sweeney-clearcode/
Radosław Kostecki, Director of Business Development of AdTech & MarTech at Qinshift
https://www.linkedin.com/in/radoslawkostecki/
Grzegorz Łukaszewicz, Head of Discipline Business Analysis and Consultancy of AdTech & MarTech at Qinshift
https://www.linkedin.com/in/grzegorz-%C5%82ukaszewicz-89807545/

To learn more about AdTech & MarTech development, visit Qinshift’s website: https://qinshift.com/services/adtech-and-martech/

CHAPTERS

Chapters
00:00 Introductions
00:30 What does replacing third-party platforms and tools with custom-built solutions mean?
02:00 What’s the underlying problem that’s causing companies to get in contact with us and explore the option of replacing existing third-party tools with custom-built ones?
05:20 What types of companies are facing this problem?
07:23 A lot of companies start off using existing tools, do you see that trend continuing into areas like retail media and CTV?
15:36 What solutions do we propose for our clients?
22:05 Final thoughts
23:15 Get in contact with us