The Missing GA4 Pieces for Optimal Multi-Channel Funnel Reporting [Video]

Dive into a critical analysis with Mark A Preston and digital analytics maestro Brie E Anderson as they dissect Google Analytics 4 (GA4) and pinpoint what enhancements Google needs to introduce for a more comprehensive analytics experience. This engaging conversation focuses on the limitations of multi-channel funnel reporting in GA4 compared to its predecessor, Universal Analytics, and outlines the specific improvements needed for marketers to gain deeper insights into their conversion paths. Whether you’re a seasoned marketer or a newcomer to digital analytics, this video offers a profound understanding of GA4’s current capabilities and the pivotal enhancements that could unlock its full potential.

Key Points:

– Current State of Multi-Channel Funnels: Understand the limitations of multi-channel funnel analysis in GA4, specifically the separation of source and medium, and the lack of detailed path analysis.
– Desired Enhancements: Discover the critical improvements needed in GA4, including integrated source and medium reporting, enhanced landing page insights, and comprehensive multi-touch conversion paths.
– Comparative Analysis with Universal Analytics: Explore how these functionalities were more accessible in Universal Analytics and why their integration into GA4 is vital for advanced analytics.
– The Impact on Digital Marketing: Learn how these enhancements could revolutionize marketers’ ability to track, analyse, and optimise multi-channel conversion paths for better ROI.
– Looking Forward: Discuss the potential future updates from Google that could address these limitations, enhancing GA4’s utility for digital marketers and businesses alike.

Join Mark A Preston and Brie E Anderson in this insightful exploration into the future of GA4 and the essential features it needs to become the ultimate analytics tool for digital marketing professionals. By highlighting the current gaps in GA4’s multi-channel funnel reporting, this video not only educates viewers on navigating the platform’s existing framework but also sparks a conversation on the evolution of digital analytics tools.

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